In 2010, the current museum director Judikje Kiers and former director Paul Spies decided to embark on an ambitious collaboration project. A partnership was formed under the name Amsterdam Heritage Museums, and the Amsterdam Museum/Museum Willet-Holthuysen, Museum Ons’ Lieve Heer op Solder and the Biblical Museum now operate as a joint venture. In January 2017, the Amsterdam Museum took over the management of Cromhouthuis, also located at the Herengracht, as well.
This unique form of cooperation between museums has two aims. On the one hand, they seek to coordinate and improve the quality of their contents and services, and on the other hand, they want their organisations to become more professional, effective, efficient and decisive. The museums in the Amsterdam Heritage Museum partnership each display and explain a different part of Amsterdam's cultural history, and work with fellow institutions in the city on, for example, specific shared annual themes. The partners select the ‘chapter’ (and objects and programme) that works best in each location transparently, taking account of the visitors they hope to attract. This approach offers visitors to the Amsterdam Heritage Museums a clear ‘menu’ from which to choose and combine the cultural history they want to explore.